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Apollo Hospitals
Apollo Hospitals, started as the first corporate hospital of India, has grown remarkably and has become the single largest private hospital group in Asia. A brief case study of Apollo’s 16 years history in health care.

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Apollo Hospital
Executive Incentive Package
M&M’s Scorpio Launch

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Executive incentive Package
Traditional executive incentive packages may work well in strong growth economies, but not in recessionary markets, RedSeer’s approach.

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Mahindra & Mahindra’s Scorpio Launch
In 1997, Mahindra, the then leader in the Utility Vehicles segment, was experiencing market share loss. Since the opening of the economy in 1991, many players had been entering the auto market with aggressively product launches (Tata Sumo and Toyota Qualis in particular) The areas where Mahindra had an existing stronghold did not show much growth opportunity. However, in order to grow Mahindra needed to break into the urban segments and gain a leadership position. Driven by the urge to develop a world class vehicle, Mahindra initiated 'Project Scorpio' in 1997 and a major success by 2005.

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